Task
Enhancing the representation of Mother’s unique culture through their Instagram profile.
1. Illuminate Our Talent – Highlight the people who drive the creative engine.
Process
I conducted a competitive audit by examining the Instagram profiles of leading agencies, using social listening to uncover best practices. From this analysis, I identified four key themes that consistently stood out across their accounts:
2. Inspire Future Leaders – Share stories that empower and mentor the next generation of creatives.
3. Cultivate Cultural Perspectives – Use the platform to express diverse viewpoints and foster conversations.
4. Foster Community Spirit – Build connections, both internally and externally, by celebrating community achievements and moments.
We developed four content themes, each with key takeaways for future content creation:
Illuminate Our Talent
Personalizing the Creative: Showcase the unique individuals behind the work.
Unveiling Agency Life: Offer a behind-the-scenes journey into the routines that shape creativity.
Celebrating Personal Wins: Acknowledge achievements and award-winning moments that reflect our commitment to creativity and excellence.
Inspire Future Leaders
Empowering Intern Perspectives: Highlight the valuable viewpoints interns bring and foster knowledge exchange.
Inspiring Intern Success Stories: Celebrate interns who’ve transitioned into professional roles, showcasing our commitment to talent development.
Personal Connections through Engaging Presentations: Deliver content with passion, incorporating interns' personal stories for deeper audience connection.
Cultivate Cultural Perspectives
Showcasing Vibrant Agency Culture: Infuse historical and educational references into holiday content to highlight the agency's unique culture.
Bridging Tradition and Culture through Community Support: Support individuals in the community to bridge tradition and modern culture.
Fun and Creative Community Engagement: Engage with the community through unique and entertaining activities.
Foster Community Spirit
Authentic Community Engagement: Build trust by fostering meaningful conversations and delivering valuable content.
Empowering Voices and Inspiring Action: Amplify diverse voices, promote personal growth stories, and support causes aligned with agency values.
Consistency with Purposeful Content: Create content that resonates, educates, entertains, or inspires the audience consistently.