Create a PR moment for Liquid Death that highlights their anti-plastic pollution, pro-Earth stance.
Insight
At gyms, a significant amount of plastic bottle waste is generated daily as fitness enthusiasts rely on single-use plastic bottles for hydration during their workouts.
Idea
“Recycle Your Reps" turns the concept of waste into a powerful movement within the fitness community. This campaign invites gym-goers to reduce plastic waste and actively engage in sustainable practices through workouts that utilize weights made from recycled plastic bottles.
