PROCESS

As someone who has grown up on Drake and Kendrick, I had the cultural context to understand just how big this moment was for fans who have been seeing these subliminal turn into name dropping and the rate in which the response time between one another was something hip hop has never seen before. (Usually, rappers take months to years before addressing a diss. Compared to hours and days in Drizzy & Dot case.)

Kendrick is known for the movements he creates from having a song be the voice of the Black Lives Matter moment to bringing back the spirit of battle rapping for the top rap spot. Kendrick’s moments make waves in culture. This beef was no different he was able to harness that online frenzy energy with the help of amplifiers like collaborator Metro, Future, and The Week to the ripples of online games like the Pop Out video game.

Drake creates moments from his viral dance songs like the hotline bling to his personality memorable moments like Anita Max Wynn or his courtside antics drake is known for filling up our algorithm. Sometimes we aren’t always laughing with Drake but hey publicity is still publicity. Everyone knows the power of Drake’s lore even coining the name of the Drake Effect from the streaming power of a single feature from him.

Which led me to think about how we can apply this formula to himself to get him out of this predicament.